|
A common misconception about websites is, "If I build it,
they will come"...
This is simply not the case. With over 3 billion websites on
Google, you'll need to have your website optimized before it
attracts visitors. Website optimization is the reason most sites
succeed on the internet.
There are 4 common ways that search engines find websites:Pay
Per Click, Natural/Organic Listings, Directory
Listings and Local Search .
PAY PER CLICK (PPC)
Pay Per Click is just that. You are paying for placement in the
search engines. You accomplish this by bidding on select keyword
phrases. The more competitive the phrase, the higher the cost
will be per click. The best part about PPC is the results are
almost instant.This option is recommended in the beginning
stages of the website optimzation process because it can take
several months to achieve organic listings.
ORGANIC LISTINGS
To be found through organic (natural) search means, your website
is listed "naturally" without paying for a particular
placement. This is the most coveted result because unlike PPC,
you aren't charged every time someone clicks on your link.
Organic listings are achieved by website optimization. The
process involves implementing programming changes that will
make your website more visible to search engines, choosing
and applying the right keywords, and updating the HTML code
within the website. It often takes several months to accomplish
these results due to an aging delay by some search engines.
DIRECTORY LISTINGS
To increase visibility and build popularity, your optimized website
should be submitted to directories like DMOZ and Yahoo. If
you have an ecommerce store, you can also take
advantage of online shopping directories, like Google Base
and BizRate.com. These websites allow shoppers to compare product
prices and merchants in one location. When customers click
on an ad, they’re taken to the product page on your site
to make the purchase. It is also a great way for online retailers
to show their products to a larger audience and reach customers
who might not find their sites otherwise.
LOCAL SEARCH
Local search is similar to an online “yellow pages,” where
your website shows up on searches done by visitors in your geographic
region. Local listings are a great way to direct customers to
your website and then later buy them in person at your store.
What kind of website optimization is best?
While all of these methods combined will give your website the
best result, what’s best for you really depends on your
business. For example, if you sell a fairly unique item, you
may be able to optimize your website using natural search techniques
and achieve top ranking with popular search engines easily.
If its more competitive, there will be more work involved.
Optimizing your website for natural search requires time, effort,
and an investment. As more customers go online to find the products
and services they want, incorporating website optimization into
your business plan is the best way to grow your business online.
The more people that can find your web site, the more likely
you are to sell your products.
Contact us now to
start bringing YOUR buyers to YOUR website. |
