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Web Site Optimization
Keyword Research
Copywriting



Did You Know

Keeping your content updated on a regular basis, invites search engines to spider your website on a regular basis.

In addition to feeding the spiders, you'll also feed your audience and encourage them to come back again and again to see what you've added!

 

 

 
     

Web Site Optimization Services

 

A common misconception about websites is, "If I build it, they will come"...

This is simply not the case. With over 3 billion websites on Google, you'll need to have your website optimized before it attracts visitors. Website optimization is the reason most sites succeed on the internet.

There are 4 common ways that search engines find websites:Pay Per Click, Natural/Organic Listings, Directory Listings and Local Search .

PAY PER CLICK (PPC)
Pay Per Click is just that. You are paying for placement in the search engines. You accomplish this by bidding on select keyword phrases. The more competitive the phrase, the higher the cost will be per click. The best part about PPC is the results are almost instant.This option is recommended in the beginning stages of the website optimzation process because it can take several months to achieve organic listings.

ORGANIC LISTINGS
To be found through organic (natural) search means, your website is listed "naturally" without paying for a particular placement. This is the most coveted result because unlike PPC, you aren't charged every time someone clicks on your link. Organic listings are achieved by website optimization. The process involves implementing programming changes that will make your website more visible to search engines, choosing and applying the right keywords, and updating the HTML code within the website. It often takes several months to accomplish these results due to an aging delay by some search engines.

DIRECTORY LISTINGS
To increase visibility and build popularity, your optimized website should be submitted to directories like DMOZ and Yahoo. If you have an ecommerce store, you can also take advantage of online shopping directories, like Google Base and BizRate.com. These websites allow shoppers to compare product prices and merchants in one location. When customers click on an ad, they’re taken to the product page on your site to make the purchase. It is also a great way for online retailers to show their products to a larger audience and reach customers who might not find their sites otherwise.

LOCAL SEARCH
Local search is similar to an online “yellow pages,” where your website shows up on searches done by visitors in your geographic region. Local listings are a great way to direct customers to your website and then later buy them in person at your store.

What kind of website optimization is best?
While all of these methods combined will give your website the best result, what’s best for you really depends on your business. For example, if you sell a fairly unique item, you may be able to optimize your website using natural search techniques and achieve top ranking with popular search engines easily. If its more competitive, there will be more work involved.

Optimizing your website for natural search requires time, effort, and an investment. As more customers go online to find the products and services they want, incorporating website optimization into your business plan is the best way to grow your business online. The more people that can find your web site, the more likely you are to sell your products.

Contact us now to start bringing YOUR buyers to YOUR website.